Generative AI has made it easy to churn out decent design, copy, code in seconds. But in this flood of outputs, who decides what’s actually good?

This episode looks at taste. Not the elite kind shaped in galleries or runway shows, but the kind that helps you make better calls at work. The kind that separates polished from passable, thoughtful from just fine.

You will hear from:

• Professor Bernd Schmitt, who teaches marketing at Columbia and has spent years studying brand experience and aesthetics.
• Sunit Singh, co-founder of Design Capital, on how designers build creative judgment and why tools haven’t really changed the fundamentals.
• Prateek Jogani, CTO at Qoala, on what taste looks like in code, and how engineers can sharpen theirs.

If you have ever looked at something AI-generated and thought, “It’s... okay, I guess,” this one’s for you.

As promised, check out the Museum of Bad Art