Your clients don't care about your process. They care about how working with you makes them feel.

And in a world where AI can generate, automate, and replicate almost everything, that feeling is the one thing that cannot be copied.

In this episode, Amber gets into what it actually means to be an experience-driven business and how to design one, whether you're fully virtual, product-based, service-based, or all three. She shares the research behind why emotionally connected customers are more than twice as valuable as satisfied ones, breaks down the three levels most businesses operate at (and why so few ever reach level three), and brings it all to life with real examples from her own business, Nike, and a founder's community doing something quietly brilliant.

In this episode:

• Why satisfaction is transactional and connection is where loyalty actually lives

• The three levels of business delivery and what it takes to move to level three

• How Amber's team opened their real planning meetings to VIPs and what happened when they did

• What Nike's run clubs teach us about identity, belonging, and price sensitivity

• Why a packed schedule can actually hollow out the experience you're trying to build

• A five-layer framework to audit or design your own client experience starting now

Whether this is brand new thinking or you've been building experience into your work for years without a name for it, you are right on time.