In this episode, we delve into the evolving landscape of in-app purchases on Apple and Google platforms, focusing on the latest guidelines and their implications for developers. Apple has recently updated its App Store Review Guidelines to permit external payment options and links within apps, responding to a court ruling in the Epic v. Apple case. This change allows developers to direct users outside Apple's App Store to make external purchases, although Apple plans to appeal the decision. New York Post+3The Verge+3Hughes Hubbard & Reed+3

On the other hand, Google Play's billing system remains a requirement for developers offering in-app purchases of digital goods and services distributed on Google Play. However, due to regulatory developments in India and South Korea, Google is offering developers the ability to offer an alternative billing system alongside Google Play's billing system for users in these countries, with a reduced service fee for transactions using the alternative billing system. namiml.com+4Google Help+4Android Developers+4

We discuss how these changes impact app monetization strategies, the user experience, and the broader implications for the app ecosystem. Whether you're a developer, marketer, or business strategist, this episode provides valuable insights into navigating the complexities of in-app purchases on Apple's and Google's platforms.

As always, read more here: https://blog.datamatics.com/guidelines-on-in-app-purchases-for-apple-and-google-pay