Adjoa Atuahene is one of the young individuals who are redefining the way we do business. She is an experienced marketing and events professional who is well-versed in fashion, sports and entertainment. The Toronto-based marketer earned a bachelor’s degree in Communications and Media Studies from the University of Guelph-Humber.

Adjoa has a passion for creating compelling brand stories through public relations. She has worked with some of the best companies across fashion, sport and entertainment. Brands like Nike, Live Nation, OVO have entrusted Adjoa to help bring their vision to life. She also worked with the Jordan Brand and the NBA All-star 2016. In 2020, Adjoa founded the Canadian Black Standard which is Canada's premier networking and advocacy platform created with the aim of creating an answer to systemic racial barriers that exist in the business landscape as well as ensuring inclusion of Black Canadian women in the sector of marketing. Adjoa was named in Bay Street Bull's 30X30, class of 2021 list which showcases Canadian leaders who are redefining the way we do business and championing their communities. She also volunteers as a mentor for Monday Girl Social Club, Canada's leading career platform for professional women.

This conversation was recorded in April-May 2021. www.isoken.ca