MEET SHARIFA MURDOCK Sharifa Murdock is one the leading figures in the fashion industry. The “mother of menswear” as she is often regarded is the founding partner of Liberty Fairs where she focuses on  on cultivating relationships and elevating new brands in the men’s and women’s fashion space through showcase.. She has a strong grasp of industry trends and emerging brands and she has over 20 years of experience in fashion and retail. She went on to work at Atrium, Michael Kors, Donna Karan and Louis Vuitton. Sharifa has since expanded her career and has gone on to create additional companies such as Project Trade Show with her mentor and now business partner Sam Ben-Avraham which was later sold, and Envsn Fest. Sharifa’s work and personal style has been featured in top media outlets such as Glamour, Instyle, Essence and Elle and she was recently announced as the Chief of People & Culture and eventually Chief Impact Officer of legacy menswear brand KITH.