Wonder’s Lola Okuyiga on The Importance of Collaboration & How to Create a Bestselling Product

This week, Lola Okuyiga , Founder of Wonder & Head of Contemporary at Threads Styling, gives us an inside look at her over a decade old fashion career spanning buying, merchandising, editorial, retail, product development and marketing; the inner workings of past high profile collaborations like the much lauded Homecoming x Browns activation in Lagos and tells us all about the core philosophy that inspires her and her soon to launch brand, Wonder.

This conversation was recorded in April 2021.

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