This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

In case of emergency call your nearest…WaffleHouse?


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Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi’s mid-air display – it’s like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear.

This Week in Location Based Marketing Episode 273
Recorded: February 22, 2016

Hosts: Rob Woodbridge & Asif Khan

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Show Notes:
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Top stories of the week
sponsored by Samsung

1. Magnolia Pictures – Creative Control “poster in motion” 13:24

2. Web.com to acquire Yodle 17:05

3. Alibaba buys 33M shares of Groupon 19:20

4. Mitsubishi Tech – display in mid-air 22:58

5. In Case of Emergency call WaffleHouse 27:13
Resource: Mark Zuckerberg on Samsung Gear from MWC 32:21
Member News
1. Walgreens to grow their use of beacons 48:25

2. Kontakt.io raises $5M 50:09

3. Foursquare + Delivery.com 50:51

4. Exterion pulling O2 customer data for OOH targeting 51:28

5. Yoose – Telkomsel case study 52:47
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This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge