FOSTER’S FAILED. PERNOD RICARD SUCCEEDED. So what was the difference in their strategy. For Foster’s it was a stubbornness to create a brand extension for the ‘common man’ – a non-premium brand that would be appreciated by the masses. Suntory, a Japanese competitor, took the step down and built huge market share as a consequence.&hellip

FOSTER’S FAILED. PERNOD RICARD SUCCEEDED. So what was the difference in their strategy. For Foster’s it was a stubbornness to create a brand extension for the ‘common man’ – a non-premium brand that would be appreciated by the masses. Suntory, a Japanese competitor, took the step down and built huge market share as a consequence.&amp;hellip

In China, Don’t be Shackled to Your Brand’s Position – Morry Morgan

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

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ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others. ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific. For more information on ClarkMorgan, go to http://www.clarkmorgan.com

ClarkMorgan Insights is a collection of short 3 to 7 minute videos with China and Asia-Pacific-based business leaders who discuss the intricacies of doing business within the region. Interviews are filmed on the streets, lane ways and boardrooms of the region's bustling cities, of Shanghai, Singapore, Sydney and others.
ClarkMorgan Insights are filmed by the team at ClarkMorgan Ltd, a corporate training company with offices in Australia and China. ClarkMorgan Ltd works with multinational companies who have operations across Asia-Pacific.
For more information on ClarkMorgan, go to http://www.clarkmorgan.com

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In China, Don’t be Shackled to Your Brand’s Position – Morry Morgan

In China, Don’t be Shackled to Your Brand’s Position – Morry Morgan