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In Conversation | Are we forgetting what makes marketing work?
Lex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones.
In this "In Conversation" episode, Lex shares why Southeast Asia sits at the centre of innovation, how global brands balance consistency with local nuance, and why “digital marketing” no longer exists as a separate discipline.
From creativity and commerce to beauty tech and AI, he offers a clear-eyed take on what’s changing, and what isn’t.
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By Marketing InteractiveLex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones.
In this "In Conversation" episode, Lex shares why Southeast Asia sits at the centre of innovation, how global brands balance consistency with local nuance, and why “digital marketing” no longer exists as a separate discipline.
From creativity and commerce to beauty tech and AI, he offers a clear-eyed take on what’s changing, and what isn’t.