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In Conversation | How tech is powering a global tea brand
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand.
He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globally while keeping human interaction at the heart of the brand.
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By Marketing InteractiveIn the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand.
He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globally while keeping human interaction at the heart of the brand.