On this episode of Marketing Connected’s In Conversation, Lynette Pang shares how Singapore is reshaping perceptions of itself as more than just a business hub, by making the arts part of everyday life. 

From public performances and audience-first strategies to the SG Arts Plan and support for artists, Pang discusses how the National Arts Council is building a more connected, creative and culturally vibrant Singapore, while offering lessons for how cities across Southeast Asia can grow and sustain their own arts ecosystems.