In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers and drawing from lived culture.  He also shares that successful creative marketing starts with understanding real-world experiences and human behavior.

In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers and drawing from lived culture. He also shares that successful creative marketing starts with understanding real-world experiences and human behavior.

In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers and drawing from lived culture.&nbsp; He also shares that successful creative marketing starts with understanding real-world experiences and human behavior.

In Conversation | Think like consumers, create with culture

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

Business

Marketing

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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In Conversation | Think like consumers, create with culture

In Conversation | Think like consumers, create with culture