With the reported Dentsu international business sale on everyone’s mind this week, EP5 of “In Conversation” takes a deep dive into the fast-changing world of marketing industry M&As, with Hattie Marsden, founder of Truwater Advisory, sharing her insights.

From what it really takes to prepare for a sale, to the pitfalls founders should avoid during an exit, Hattie shares sharp insights and predictions on how the M&A landscape could shift in 2025, and what that means for agencies big and small.