Ciara Azam didn’t set out to take on Ticketmaster—but she’s doing it anyway. On this episode of The Journey: In Conversation, the founder of Eventist reveals how a favour for a friend turned into a mission to slash ticket fees, streamline event management, and give power back to organizers. From dance competitions to salsa festivals, Eventist is proving that niche focus, flat pricing, and ethical ticketing can coexist in a space ruled by monopolies. Hear why Ciara believes transparency isn’t just good ethics, it’s good business, and how her accelerator experience is reshaping her approach to sales, growth, and product development. Plus: the surprising reason why absorbing fees might just sell more tickets.

Check out Eventist's new Discover event listing here : https://www.eventist.ca/discover/

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