Join Madhurima Sappatti in this exciting episode of The Soul's Conquest where she welcomes Gideon, a branding consultant and strategist. With his company based in Lagos, Nigeria, Gideon helps innovative businesses leverage global markets through effective branding strategies. He emphasizes that creating an unforgettable experience for consumers can increase brand loyalty and drive advocacy. Gideon shares his journey in brand design and how he started his own branding agency, despite being an introvert. He also discusses the challenges he faced in finding the right team members and maintaining a work-life balance. The podcast also highlights the importance of celebrating small wins and being dynamic in business. Don't miss out on this inspiring conversation and insights on the power of positive habits and staying ahead of the competition. Tune in to The Soul's Conquest with Madhurima Sappatti and Gideon now!