Did you know that the average shop bought bouquet of flowers has travelled over 4000 miles?

In this podcast episode we welcome Jo Thompson from Gloucestershire based Wye Valley Flowers to discuss the importance of buying seasonal, sustainably grown British flowers and the challenges that operating this type of business can bring; from the weather to pests.

With a rocky start to the business due to the pandemic (Wye Valley Flowers planned to launch for Mothers Day 2020), Jo explains how they made the best of a bad situation and how it actually turned out to be a blessing in disguise. This is a great story of overcoming difficulties, and of starting up a business with sustainability at it's heart.

This podcast was recorded in July 2022 and was Jemma's last podcast for the Rural Business Podcast.

Find out more about Wye Valley Flowers: https://wyevalleyflowers.com/

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