Joris Beckers, co-founder of Picnic Technologies, speaks about how data is used to improve the online supermarket’s customer proposition, reduce waste, and make employees’ lives easier.

He shares how Picnic is becoming the best milkman on earth by:

• Offering minute-precise delivery
• Eliminating food waste
• Refunding customers without asking questions
• Testing first and asking for “permission” later
• Selling only products that customers really want