The Dan Assor Show #eventprofs

In Conversation with Kai Hattendorf, CEO UFI, The Global Association of the Exhibitions Industry

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Dan Assor interviews Kai Hattendorf, CEO UFI, The Global Association of the Exhibitions Industry

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  • Introduction to UFI and Kai's position
  • Passion for events
  • How UFI works with other associations around the world
  • Lobbying Governments during the pandemic
  • Key take aways from the recent UFI annual conference
  • Kai's views on events of the future & hybrid model  Start
  • Test & Trace to get the industry moving & allow travel
  • Kai's visit to a test trade show in Singapore
  • Explori visitor & exhibitor research survey
  • The ROI of the trade show
  • What are show organisers saying in different regions abut the shape of recovery    
  • Has the role of UFI changed due to the pandemic?

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    The Dan Assor Show #eventprofsBy daniel assor