November 30, 2025

In Conversation with Marco Barozzi, Founder, Expo Consulting

49 minutes

Marco Barozzi is the Founder of Expo Consulting, with experience of over three decades in the exhibitions and events industry. His journey began with key roles in prestigious companies like the Blenheim Group, Miller Freeman, and Reed Exhibitions. Later, he founded Expo Consulting, helping organisations succeed in the complex and dynamic world of trade shows and events.

Over the years, he has collaborated with numerous public institutions, SMEs, and event planners, sharing his expertise in trade show promotion, marketing strategy, project management, and exhibitor training. As the Country Manager of Fira Barcelona for the Italian market until 2022 and a faculty member of ICE/ ITA, he mentored numerous businesses and individuals, helping them navigate the intricacies of the event marketing landscape.

Marco Barozzi

When not immersed in the world of events, Marco enjoys travelling, reading, listening to music, and spending quality time with family and friends. Macro says that these experiences inspire and fuel his curiosity for discovering new ideas and perspectives.

Marco explains many of the issues that exhibitors need to understand before planning or embarking upon participation in a trade show or event. These include actions such as setting objectives, researching the pros and cons of particular events, and training staff to have the correct approach in the booth.

At the same time, Marco says that exhibition organisers are often too obsessed with spaces and dimensions in a trade show, and do not pay enough attention to creating value for the exhibitor and the attendee. Marco advises that exhibitors should get better education about trade shows and take the help of consultants and specialists to create better engagement at trade shows.

He also believes that only the very large and well-structured organisations are currently following up on visitors in the proper way. He discusses many other important trends, such as AI and its impact on the events industry.

Run time – 00:59:29 mins

Links for Subhanjan

[email protected]

https://www.linkedin.com/in/subhanjansarkar

Links for Marco Barozzi:

E-mail: [email protected]

Company website: www.expoconsulting.eu

X: @marco_mbarozzi

IG: @event_marketer57

LinkedIn: https://www.linkedin.com/in/marcobarozzi/

FB: https://www.facebook.com/marco.barozzi.39

Link to book – https://www.amazon.com/dp/B0F8VN4ZZQ?ref_=pe_93986420_774957520