Martin is the founder of Elite Leadership Global Academy. He helps business leaders design, develop and lead elite teams in their growing businesses.  

From "running away and joining the army" to training with SAS and working with airline security teams around the world, he knows what it takes to create agile, creative and enterprising teams that can think for themselves.  

We discuss the changing face of leadership, the make-up of high-performing teams, and the importance of constant practice; as well as how all of this relates to brand ethos and values.