ASU Sports Business Podcast

In Conversation with Nicolas Pompigne-Mognard

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Our 'In Conversation with..." series takes a deep dive into some of the leaders and trailblazers both on and off the field. What makes them tick and some insight into the journey they have embarked upon.

Our guest for this episode is Nicolas Pompigne-Mognard, Founder, Chairman & Owner of APO Group, Africa's only Pan-African Communications Consultancy. Nicolas has built APO Group to what it is today, working with leading brands across various sectors. He himself is also a pioneer and advocate for pushing and influencing the African narrative.


We discussed Nicolas's early years in how he started APO Group, the journey it has taken and what lessons he has learnt along the way that would be valuable to other entrepreneurs navigating the Pan-African space.


Timestamp:

  • 0:00:11 - Introduction
  • 0:04:51 - The beginning of APO
  • 0:17:20 - How difficult was the beginning of APO
  • 0:26:01 - Investment in Africa.
  • 0:33:27 - If we don’t own our own story, we will lose our sovereignty.
  • 0:36:08 - Approach to maintain strategic partnerships. 
  • 0:41:14 - Delegation
  • 0:47:39 - Not everything can be about business.
  • 0:51:13 - How crucial is multitasking at the beginning.
  • 56:00 - What advice do you have for entrepreneurs in Africa
  • 1:02:19 - What are the essential leadership skills?


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