Behind the Fluff

In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO

Listen Later

Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing.

Santa talks with us about:

  • her favourite word 'serendipity'
  • her love of family and how her parents have inspired her
  • her career with the likes of Thomson and British Standards Institution
  • the importance of two way clear communication
  • progressing and nurturing talent in teams
  • understanding the needs of your stakeholders and managing expectations - focus on the people
  • marketing technology (MarTech)
  • the best advice she has been given
  • her favourite reads and podcasts

    • Links from the session (Amazon affiliate links may be used)

    • Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
  • Be inspired - https://www.internationalbunch.com/beinspired
  • #IntBunchWordOfTheDay - Serendipity
  • Smart Insights - https://www.smartinsights.com/blog/
  • Digital Doughnut - https://www.digitaldoughnut.com/resources
  • Jakob Nielsen blog posts - https://www.nngroup.com/articles/
  • Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A
  • Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1
  • Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1
  • Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1
  • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Behind the FluffBy internationalbunch