The business of music is changing. While streams 
and performances used to be the main hustle for 
artists, today merchandise is one of the biggest 
income streams globally contributing up to 50% of 
an artist’s revenue. But here in Africa, this lane has 
been slow to take off. However, Mercha, a South 
African company co-founded by Zanda Isaacs, is 
bridging that gap. <a href="https://twitter.com/vowfm">Twitter</a> · <a href="https://www.instagram.com/vowfm/?next=%2F">Instagram</a>

The business of music is changing. While streams and performances used to be the main hustle for artists, today merchandise is one of the biggest income streams globally contributing up to 50% of an artist’s revenue. But here in Africa, this lane has been slow to take off. However, Mercha, a South African company co-founded by Zanda Isaacs, is bridging that gap. Twitter · Instagram

The business of music is changing. While streams 
and performances used to be the main hustle for 
artists, today merchandise is one of the biggest 
income streams globally contributing up to 50% of 
an artist’s revenue. But here in Africa, this lane has 
been slow to take off. However, Mercha, a South 
African company co-founded by Zanda Isaacs, is 
bridging that gap. <a href="https://twitter.com/vowfm" rel="noopener noreferrer">Twitter</a> · <a href="https://www.instagram.com/vowfm/?next=%2F" rel="noopener noreferrer">Instagram</a>

In Conversation with Zanda Isaacs

VOW FM 88.1 is a 24-hour campus radio station broadcasting from the University of the Witwatersrand in Johannesburg. The station made its debut broadcasting in English in the 90s, with the support of The Wits School of Journalism. The station relaunched in 2010 with funding assistance for the studios from the Open Society Foundation, The Media Development and Diversity Agency and the Kagiso Media Trust. VOW FM is largely self-supporting, relying on revenue raised through programming, fund-raising events and on sponsorships of radio shows and advertising.

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In Conversation with Zanda Isaacs

In Conversation with Zanda Isaacs