In this episode of the Mortgage Mavericks podcast, host Ash Borland is joined by recurring guest Rachel Southcott, a digital marketing expert with a focus on the financial sector. Ash and Rachel discuss the evolution of Rachel's journey in marketing, including her recent rebranding of Direco Marketing to the Financial Marketer. They delve into the importance of SEO, the potential impact of AI on it, and Rachel's renewed focus on SEO to continue generating leads. They also discu...