In this episode of #TheSpeakerShow, Sean Pillot de Chenecey interviews the brands guru and business leader Rita Clifton CBE. She's an acclaimed keynote speaker, author and expert advisor. Combined with her experience of being a CEO, Chair, board director and successful entrepreneur, Rita is able to inspire organisations of all kinds to find new ways to succeed in an uncertain world. She's a regular commentator across all media, including CNN, BBC, Sky and social channels, as well as a columnist for national newspapers and trade magazines. Rita is also the author of best-selling books including 'The Future of Brands' and two editions of The Economist 'Brands and Branding'. She's just completed a leadership book like no other 'Love Your Imposter'. In this fascinating episode, Rita discusses her viewpoints on issues including:
- The strategies required to survive, adapt and rebuild in the Post-Covid world
- Why the future depends on re-humanising companies
- What we can learn from the rise of the 'saviour brand'
- Clarity, Coherence and Leadership