Fash Forward

In Fashion, is ignorance really bliss ?


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A primal faceoff between chaos and control is what we all are going through right now. From designing for fashion weeks , working on production for international Fashion weeks, collaborating with bigger brands for expanding the reach of organic active wear clothing to seeing what exactly works in a brick and motor store in organic and sustainable clothing - my work has touched and mutated them all.
Now is the time to pause and reflect on my role in weaving the very texture of modern sustainable consumerism in my little way . Transforming an industry isn't easy,” but we have to begin somewhere. And the fact that the industry’s inner workings remain more-or-less a black box is a stumbling block for efforts to fix these problems. The opacity surrounding environmental impact can be a convenient excuse to avoid tackling the subject in a meaningful way. And though more brands are signing onto global initiatives to reduce their footprint, many lack the information they need to pursue change effectively.
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Fash ForwardBy Komal Shah

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