Focus Football Podcast

In Focus: FIFA Men's World Cup 2022


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In this special episode of Focus Football, we sit down with three remarkable industry professionals at different stages of their careers: Raquel Pasos, Louis Gasparini, and Michael Malek, all of whom played pivotal roles during the 2022 FIFA Men's World Cup in Qatar.


Each of our guests has a unique journey that led them to the World Cup, and in this episode, we delve into their backgrounds, their incredible experiences, and the profound significance of their contributions to the world's grandest sporting spectacle.


Raquel Pasos served as an integral member of the Adidas World Cup team, leading the DTC work stream and providing invaluable support to regional teams in executing the 2022 FIFA World Cup Global strategy in Latin America.


Louis Gasparini, on the other hand, assumed the role of Team Liaison Officer for the Senegalese National Team, acting as the vital link between the team and FIFA, ensuring a seamless collaboration.


Meanwhile, Michel Malek took on a multifaceted role, offering vital assistance to B2B clients with Hayya, resolving issues between support and client managers, managing FIFA client communications, overseeing the Hayya process, and offering invaluable support to various entities with Hayya-related queries.


Tune in as we uncover their remarkable journeys and insights from their World Cup experiences, gaining a deeper understanding of what it truly meant to be part of the world's most monumental sporting event.

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Focus Football PodcastBy Amr Koleilat