With the rise of in-game steering in the US, many publishers are left wondering: What actually works, and what is even allowed? While most studios keep their steering strategies close to their chest, there’s a massive opportunity for those who can navigate the "crawl, walk, run" approach to D2C. If you’ve been waiting for a peek behind the curtain of real-world implementation, this episode is for you.

In this special live recording from GamesBeat Next, FastSpring CMO David Vogelpohl sits down with gaming veteran Mike DeLaet of Ares Interactive to break down the mechanics of steering. They discuss anonymized but real-world examples of in-game steering for games currently live in the app stores, offering a rare look at what other publishers are doing to successfully (and safely) leverage D2C strategies.

If you’re looking for actionable insights to inform your own steering strategy and drive more revenue to your web store, don’t miss this episode of Growth Stage. Watch / Listen now!

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