Wine doesn't have to be intimidating—it starts with curiosity, not credentials.
Shay Gilchrist is the founder of Wine & Vibes, LLC, a WSET Level 2 certified wine expert, and author of Vinology. She's built a business around intimate, sensory-rich wine experiences in Charlotte—capped at 30 people because she refuses to sacrifice connection for scale.
In this conversation, we get into:
- Why wine expertise starts with curiosity, not certifications
- The intentional choice to keep experiences intimate
- Building confidence by doing things scared
- How to avoid burnout when your business is your passion
Connect with Shay:
Instagram: @wineandvibes_
Website: www.wineandvibessc.com/
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In Good Company is hosted by Jeremy McKellar. New episodes weekly.
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