From Ogilvy and Saatchi & Saatchi, to ASOS and Bumble, this is the ultimate Agency to Client side story.

The secret sauce? It turns out everyone is a storyteller (even you!) and there is a simple plot behind every brand.

Get ready for the best marketing playbook you could ask for...

Sponsored by RISER, your AI Career Companion.

This week, we’re joined by Nicola Elliott the woman behind NEOM wellbeing. Nicola opens up about her incredible journey from the world of hectic journalism to founding one of the UK’s most beloved wellbeing brands. She tells us how dealing with her own anxiety led her to discover the power of aromatherapy and how that little spark ended up becoming NEOM back in 2005.

Nicola takes us behind the scenes, sharing stories of hustling across the UK to introduce people to her natural products (before “wellness” was even a thing).

We get in to:

• Why stress and burnout made her ditch her magazine editor job and take the leap into entrepreneurship.

• How to weave well-being and self-care into everyday life.

• The real ups and downs of starting a business from her kitchen table and growing it into an international brand.

• Juggling and running a fast-growing company whilst being a mother, how she’s brought flexibility both at work and at home into her world.

• Honest advice for anyone dreaming of starting their own thing: it’s about being real, bouncing back from setbacks, and always remembering your “why.”

Get ready for an episode full of real talk, helpful takeaways, and inspiration to put your own well-being first. Step inside Nicola’s shoes with us and discover what it means to lead with heart, grit, and a little bit of calm.

Sponsored by RISER, the AI Career Companion App matching talent and opportunity at scale through 60 second videos. In a world where the written word is losing its value (where anything can be written by a simple prompt) your voice is more important that ever. If you are looking to build a career you love, hire a superstar team its time you realised that YOU are the most important component in all of this and its time you were able to tell your story.

⁠Download for free⁠ and use our RISER AI Coach to help you craft your 60 second videos to land your dream role!

Experiential enthusiasts, this one's for you!

MD & Founder of Campaign Agency of the Year 2025, Seen Presents, Louisa O'Connor, is about to give you an inside tour of the industry and the reality of what it requires, and it includes the inevitable - and invaluable - fails...

A fierce leader, Louisa talks about how Seen Presents came to be and

This week we hear from one of three Co-Founders of the global creative studio Uncommon, a company that has taken the creative industry by storm at pace.

Their mission from the start? To create something that used all forms of creativity to answer lots of different types of challenges…and that they did!

Claire energy is infectious and this conversation truly highlighted that for me.

Meeting women who feel so deeply passionate about making change and shifting the power dynamics invigorates me.

Claire Nelson, MD Netball Super League is an abolsute force of nature. Claire was shaped by early experiences which ultimately led her to become the independent fierce human she is today.

A real rollercoaster of a story which is a testament for Claires strength for not giving up and pushing through to use each experience as fuel to propel her forward.

I really hope you enjoy this conversation as much as I did.

Proudly sponsored by RISER, your AI Career Companion.

https://apps.apple.com/gb/app/riser-jobs-video-career-ai/id6476504113

This podcast is proudly sponsored by RISER, your AI career companion. RISER is for everyone but given the horrific stats across the workforce, they are on a mission to empower every woman to rise higher in her career, one bold conversation at a time. As the world’s first video-led career matchmaking app, we’re proud to sponsor “In Her Shoes” and champion the stories of women who are breaking boundaries and rewriting the rules at work.

This week on In Her Shoes, we’re stepping into the world of beauty (and serious people power) with Victoria Foley, Chief People Officer at Beauty Pie. With nearly two decades of experience shaping people-first cultures at some of the UK’s most beloved brands, Victoria knows a thing or two about building teams where everyone can thrive.

We get real about what it takes to lead a modern workplace, to driving bold conversations about inclusion, wellbeing, and belonging. Victoria shares her journey from agency recruiter to CPO, her lessons learned in the trenches of retail and e-commerce, and how she’s helping Beauty Pie’s team bring their best selves to work every day.

If you’ve ever wondered what it’s really like behind the scenes at a disruptive beauty brand, or you’re curious about how to create a workplace where people feel seen, heard, and celebrated this episode’s for you.

Tune in for honest insights, practical tips, and a healthy dose of inspiration from one of the industry’s top people leaders.

Follow our journey on IG: @inhershoes_podcast

And if you’re curious about RISER, the AI career companion behind this episode, here’s the scoop: 

RISER is all about helping you take control of your career journey, on your terms. Think of it as your personal career sidekick, matching you with the right opportunities using smart AI, and letting you showcase your skills and personality through quick, video-first profiles. Whether you’re prepping for interviews, looking to build your personal brand, or just want to connect with real people (not robots) behind the jobs, RISER’s got your back. With curated resources, expert tips, and a community that actually cares, RISER makes your next career move feel a lot less daunting and a lot more you!

Want that scroll stopping elevator pitch that will land you the interview? Create your 60 second pitch with our AI career coach for FREE now: 

https://apps.apple.com/gb/app/riser-jobs-video-career-ai/id6476504113

Louisa Green, leads international communications at Canva. From my first interaction with Louisa late last year, I was fascinated with her energy and knew I wanted her to come on to the podcast.

Why you might ask? It's not often these days you come across humans that carry equal amounts of kindness, intelligence and a genuine desire to help others. Louisa is one of those people - having had many conversations with Louisa before this podcast, I thought I knew the person sitting in front of me but what I truly loved about this conversation is discovering how Louisa's early context and family experiences paved the way for the person she is today.

From a bustling childhood home to helping her sister build her now, very successful business, Louisa stumbled across the power of media and how it could supercharge your business. From Wework to Octopus energy and now leading international comms at Canva - Louisa has a gift for telling stories that lead to brand growth.

Really hope you enjoy the is episode as much as we did!

Sponsored by RISER, the AI Career Companion App matching talent and opportunity at scale through 60 second videos. In a world where the written word is losing its value (where anything can be written by a simple prompt) your voice is more important that ever. If you are looking to build a career you love, hire a superstar team its time you realised that YOU are the most important component in all of this and its time you were able to tell your story.

Download for free and use our RISER AI Coach to help you craft your 60 second videos to land your dream role!

Step into a candid conversation with Estée Lalonde on this episode of In Her Shoes.

You might think you know Estée from her celebrated YouTube channel and honest online presence, but in this episode, she opens up like never before about her evolution from digital creator to founder of the acclaimed self-care brand, Mirror Water.

Estée shares the real story behind building a business rooted in her personal values, mindfulness, and the importance of emotional well-being.

Discover how Mirror Water reflects her journey through self-reflection, community, and the rituals that help her, find calm in a chaotic world. From the challenges of entrepreneurship to the joys of creating products that encourage people to pause and reconnect with themselves, Estée’s insights are as relatable as they are inspiring.

Whether you’re a longtime fan or new to her story, this episode offers an honest look at what it means to grow, adapt, and create something truly meaningful. Tune in for a conversation that’s as soothing and uplifting as a moment of stillness, just like Mirror Water itself.

Sometimes in life you meet people and their energy touches you!

A conversation with Liv was one of those moments. From Liv's genuine humility to her fierce work ethic she is the living embodiment that you can be kind and strong.

Hearing Livs journey was incredibly inspiring as getting into Film has to be one of the hardest industries to crack. From filming Sir Andy Murrays documentary which was only supposed to be a content capture for YouTube and ended up on Amazon Prime to her new film Love and Rage coming premiering this week at SXSW London, Liv's passion for amplifying voices and telling the stories that matter moved me.

Hope you enjoy the episode!

I know the job market is hard right now, but imagine if I told you, we could put you in front of your dream hiring manager in minutes. Your wouldn't believe me, would you?

Well, thats what we're doing at RISER. Using our AI career coach you can create a video pitch in minutes and we will pair you with hirers that will be a great fit!

It's why some of the best brands in the world are already using us to discover and find people like you!

Come over and check us out

Always keen to here feedback, connect with me