Lead with a Story Podcast

In-Home Research: What a 6am Breakfast in Mexico Taught the CEO of the World’s Largest Cereal Maker


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It’s 6 A.M. in Queretaro, Mexico, about 130 miles north of Mexico City. Most of the residents are just waking up. But one woman is already dressed and has visitors in her kitchen. No, this isn’t the time of day nor type of guests she usually entertains. These are senior executives from the Kellogg Company [read more]
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Lead with a Story PodcastBy Paul Smith

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