In House Marketing Team Vs. Agency

Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, she is sharing the answer to an important question people use to ask her so many times. How to handle marketing for my business. What I choose between In-House marketing team vs. agency.

IN THIS EPISODE YOU WILL LEARN:

* The pros and cons that come with hiring a marketing agency versus keeping it in house and hiring from within the company. And, honestly? You can succeed, either way, there’s no question about it. You just have to consider which option is more feasible for you, especially if you don’t have as much money to test things out.

* First, I talk about the pros and cons of keeping it in house. The pros revolve around the fact that you’ll automatically be settled with product and company expertise by hiring someone who works there already, as well as time saved on having to learn the ins and outs of what the company is all about. From the get-go, this person is fully immersed in what they’re doing! However, the cons do revolve around the cost of hiring them for an additional job—you have to consider the funds you’ll be spending, and if it’ll be worth it if there’s not a lot of productivity coming out of what’s being planned.

* When in doubt, I suggest you hire an agency—a month or two into the process, it’s like they’re apart of the team, anyways! The cost might be something to consider as a con, as well as the lack of familiarity when it comes to hiring outside of the company, but finding just one person on your team to do the job of what an agency can do together is going to be a hard task to complete, trust me!

* Next, I get the questions you should ask a potential marketing agency you’re looking to hire. The details are explained, but the basics are as follows—what is your process, who is on your team, who will be working on the account, what is your process for communication with clients, what analytics do you track—and of them, which metrics should be followed closely to make sure the agency is doing their job to generate traffic and leads—and what’s the expectation of ad spend. Those cover all the bases you’ll want to discuss, and double checking is never a bad idea!

* Lastly, I go over what to expect from an online marketing agency. And, honestly? It depends on ad spend, and what the client is willing to work with in terms of their budget. Together, you can come up with a plan that works for all parties involved, and just remember—be patient! Online marketing is a lot like planting a garden, you need to plant seeds within the first few months before flowers start growing and you can reap what you sow. Give it time, and you’ll see results—I promise!