This week, we’re going in-house. Asking whether there’s a stigma attached to moving client-side. And more importantly, if it’s deserved.

Joined by industry experts Emma Sexton, founder of Inside Out, and Kieran Mistry, Head of Design at YouTube, we unpack what in-house creativity really looks like. Covering everything from work/life balance and stakeholder management to creative freedom and career progression. We hear from listeners who have witnessed negative perceptions of in-house from the industry first hand, and from some who have made the change and are reaping the benefits.

Whether you agree with our guests or not, the truth is that in-house creative teams are on the rise. And they are not to be underestimated. If we’re not prepared to park our preconceptions and collaborate, do agencies risk being phased out altogether? 

Credits —

Stories: Emilie Chen

Mentions: Ivan Pols (what.three.words) / Penguin Books / National Theatre

Small print: ANA study on the rise of the in house agency: https://www.ana.net/miccontent/show/id/rr-2023-05-rise-in-house-agency

How the agency / client relationship is evolving: https://www.creativereview.co.uk/agencies-its-time-to-be-better-friends-with-your-in-house-partners/

“The Future of In-House Creative Leadershi” report from Inside Out: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/

Sponsored by Lucky Dip (luckydip.studio)

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