Dr. Eva-Marie Muller-Stuler is the Founder and CEO of The Hummingbird Group and former EY and IBM AI leader. Named World's Best Data Scientist in 2020, she joins host Jason Hemingway to explore what companies get wrong when scaling AI globally and where accountability sits when AI is embedded in enterprise decision-making.

The post Who’s accountable when AI rewrites the rules appeared first on Phrase.

Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more as businesses expand into new markets. They cover partner ecosystems and where AI is creating value for organizations investing in platforms they can build on.

The post What 12,000 technology decision makers taught one tech advisor appeared first on Phrase.

In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and Newsweek's Top 25 AI Visionaries. They explore why your brand may soon need to sell to both humans and robots and what a generation already converting dollars to Robux reveals.

The post What Fortnite taught Fortune 100 CEOs about their global customers appeared first on Phrase.

Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. She tackles the build vs buy question, ecosystem fragmentation and AI adoption, drawing on twenty years inside some of the world's most recognized brands.

The post Buy or build? The decision you can’t afford to get wrong appeared first on Phrase.

In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically viable before, and why localization teams need to stop counting words and start telling a revenue story.

The post Bolt-on or built-in? Rethinking international growth appeared first on Phrase.

Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism.

The post David Aaker on the 5Bs of modern branding appeared first on Phrase.

Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven't confronted yet. If AI is commoditizing your models and turning your business systems into interchangeable boxes of data, what is actually left to compete on? The answer demands a rethink of how organizations operate globally.

The post The leadership gap holding back enterprise AI appeared first on Phrase.

Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.

The post Aarron Spinley on CX’s $10 trillion blind spot appeared first on Phrase.

Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

The post Building a scalable content engine for global growth appeared first on Phrase.

Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

The post The 10-second customer journey and how to remove friction fast appeared first on Phrase.