Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

The post Building a scalable content engine for global growth appeared first on Phrase.

Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

The post The 10-second customer journey and how to remove friction fast appeared first on Phrase.

Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.

The post Turning words into experiences that travel appeared first on Phrase.

Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.

The post From brand friend-zone To market dominance appeared first on Phrase.

Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.

The post Why most GTM models fail and how to build one that scales appeared first on Phrase.

Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.

The post Scaling with empathy and AI: The growth balance most brands miss appeared first on Phrase.

Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.

The post The data strategy that separates global winners from the rest appeared first on Phrase.

Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.

The post Why localization belongs In the boardroom appeared first on Phrase.

Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA Today’s ‘America’s Best Supermarket’ in a year. He joins host Jason Hemingway to explain how.

The post Turning around a brand before it’s too late appeared first on Phrase.