In Other Words

Sean Hopwood founded Day Translations in 2007 without a computer or taking outside investment. Nearly two decades later, the company works with more than 10,000 linguists across three continents. In this CEO-to-CEO edition, Sean joins Phrase CEO Georg Ell to share his experience of staying independent in a consolidating industry and building his own AI.

The post A language CEO, 20 years in, now building his own AI appeared first on Phrase.

How confident would you be removing your company's name from its logo? Raja Rajamannar tested recognition across 26 countries before making that call at Mastercard. The Mastercard Senior Fellow and Former CMCO explains why he also cut ad spend by 70%, and who brands really need to convince when AI is making the recommendation.

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Your next customer might hire someone through an AI assistant and never visit your website. Thumbtack's first-ever CMO Llibert Argerich joins In Other Words to explain why the company is embedding 300,000 professionals into AI platforms, why every zip code is a distinct market, and how he built an 11-channel growth engine.

The post How a CMO prepares for a world beyond search appeared first on Phrase.

Nandagopal Rajan, CEO of Indian Express Digital, grew a 30-person basement team into a 550-person operation reaching over 100 million monthly visitors across five languages. He explains what a decade of building trust in the world's most complex content market has taught him about editorial discipline, AI adoption, and the monetization paradox facing multilingual publishers.

The post When a billion users don’t think as one audience appeared first on Phrase.

Terrence Wiggins is a Peripheral Marketing Leader at Cordis Corporation, bringing over two decades of MedTech marketing expertise. He explores what brand means when your buyer is a surgeon choosing a device mid-procedure and how you hold a coherent message together across more than 70 countries with different regulatory and language requirements.

The post Operating in 70+ countries with zero room for error appeared first on Phrase.

Tamara Tirják spent a decade leading global content at Frontier Developments, the studio behind Planet Zoo, Planet Coaster, and Jurassic World Evolution. The team invented a fictional language and ran 48-hour content pipelines for live-service games. She discusses why gaming audiences are the least forgiving in the world when content fails to connect.

The post The cost of being misunderstood appeared first on Phrase.

Dr. Eva-Marie Muller-Stuler is the Founder and CEO of The Hummingbird Group and former EY and IBM AI leader. Named World's Best Data Scientist in 2020, she joins host Jason Hemingway to explore what companies get wrong when scaling AI globally and where accountability sits when AI is embedded in enterprise decision-making.

The post Who’s accountable when AI rewrites the rules appeared first on Phrase.

Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more as businesses expand into new markets. They cover partner ecosystems and where AI is creating value for organizations investing in platforms they can build on.

The post What 12,000 technology decision makers taught one tech advisor appeared first on Phrase.

In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and Newsweek's Top 25 AI Visionaries. They explore why your brand may soon need to sell to both humans and robots and what a generation already converting dollars to Robux reveals.

The post What Fortnite taught Fortune 100 CEOs about their global customers appeared first on Phrase.

Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. She tackles the build vs buy question, ecosystem fragmentation and AI adoption, drawing on twenty years inside some of the world's most recognized brands.

The post Buy or build? The decision you can’t afford to get wrong appeared first on Phrase.