In this episode, we dive into the strategic mind of Mark Huber, Vice President of Marketing at User Evidence.

Mark shares how he is creating working strategies in the B2B space.

Discussion Points:

• The impact of in-person events and dinner roadshows in creating meaningful connections.
• Effective use of LinkedIn for brand positioning and thought leadership.
• Mark’s approach to marketing attribution.
• Essential tools and tech stacks that support successful marketing strategies.

Mark Huber, Vice President of Marketing at User Evidence, shares his experience in building a marketing department from scratch.

He discusses the effectiveness of various marketing strategies, such as in-person events, dinner roadshows, and referral programs.

Drawing on his past role at Metadata, Mark reflects on the DemandGenU podcast's successes and provides actionable lessons for B2B marketers.

Key Takeaways:

1. In-person events and dinner roadshows can create strong connections and drive meaningful engagement in B2B marketing.
2. Effective brand positioning on LinkedIn requires consistent thought leadership and strategic content sharing.
3. Category creation is challenging but can be navigated with a clear vision and strategic marketing efforts.
4. Accurate attribution is crucial for understanding the impact of marketing initiatives, and leveraging data insights can drive better decision-making.
5. A well-rounded tech stack is essential for supporting modern marketing strategies and achieving success.

Time Stamps:

• 00:28 – Which Marketing Strategies Are Working NOW?
• 00:49 – In-Person Events and Dinner Roadshows
• 08:46 – LinkedIn and Thought Leadership
• 13:33 – Challenges and Learnings
• 23:06 – Attribution and Data Insights
• 30:49 – Tech Stack and Tools

Links for the Guest:

Connect with Mark Huber on LinkedIn: https://www.linkedin.com/in/markehuber/

Visit User Evidence's website: https://userevidence.com/

Ready to elevate your marketing strategies?

Tune in to the full episode for valuable insights from Mark Huber on what works in B2B marketing.

This episode was edited and produced by Intent Media.