Despite the rise of online shopping, thousands in central Ohio still prefer in-store experiences, with Deanna Jennings and others valuing the tactile aspect of shopping. Adobe predicts a record-breaking Black Friday and Cyber Monday, with $11.7 billion and $14.2 billion in sales respectively. The National Retail Federation estimates 187 million shoppers will visit stores this holiday weekend. Families like the Daugherties enjoy the tradition, with Alicia emphasizing its importance and Keira appreciating the Christmas spirit.

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