In Plain Cite

Publication professionals face many challenges during the development and execution of a publication plan. These challenges differ based on the size of the pharma company, product lifecycle, SOPs and infrastructure. Today, we bring together three seasoned publication pros from small, mid-size, and large pharma companies. They’ll share tips and real-world takes on dealing with things like team structure, tight budgets, and figuring out where AI fits in.

To join ISMPP, visit our website at https://www.ismpp.org/ 

This episode is generously sponsored by Avalere Health.

You don’t need to master complicated prompts to get great results from generative AI. Today, Conor Grennan, Chief AI Architect at NYU Stern and CEO of AI Mindset, shares a refreshing perspective: the key to working effectively with tools like ChatGPT is to treat them less like machines and more like teammates.

We dig into why empathy, clear communication, and real world context matter more than technical know-how. Conor explains how the best “prompts” often resemble good leadership, asking thoughtful questions, offering clear direction, and setting the right tone. Plus, we explore how AI can support (not replace) your critical thinking and creativity.

To join ISMPP, visit our website at https://www.ismpp.org/ 

This episode is generously sponsored by Avalere Health.

As AI becomes a more integrated part of our daily lives, it is vital that we consider all stakeholder perspectives to enable us to better foster collaboration for effective AI integration in scientific publishing. In this episode we will explore AI's transformative impact on the creation and dissemination of scientific content, addressing the real-world challenges and diverse perspectives needed to harness its full potential. By considering the opportunities and barriers  (real and perceived) to AI adoption, we can distinguish how these challenges vary among stakeholders from a pharma, publisher, and patient advocate perspective. . Joining us for this conversation is Stephen Griffiths, Publications Head at GSK; Stephanie Preuss, Director of Content Innovation at Springer Nature; and Stephen Rowley, Patient Advocate and Director at Artension.

To join ISMPP, visit our website at https://www.ismpp.org/ 

This episode is generously sponsored by Avalere Health.

Overly complex medical information creates a barrier to effective patient care. In this episode, guest host Steve Palmisano, Executive Vice President of Publication Services at The Lockwood Group, leads a discussion with Danielle Grospitch, Scientific Director at The Lockwood Group, and Professor Cynthia Baur, Director of the Horowitz Center for Health Literacy. Together, they examine the challenges patients face when trying to understand medical content and highlight the power of plain language summaries in making that information more accessible.

To join ISMPP, visit our website at https://www.ismpp.org/ 

You may be wondering—why pursue a CMPP credential? In this episode, we break down what earning the Certified Medical Publication Professional (CMPP) credential can do for your career. From demonstrating expertise and credibility to opening doors for new opportunities, certification helps professionals stand out in a competitive field. Our guests share firsthand how earning the CMPP credential has elevated their careers, expanded their expertise, and solidified their reputation as leaders in ethical medical publishing.

To earn your CMPP, visit our website at https://www.ismpp.org/overview

Traditional metrics like downloads and citations have long been the standard for measuring research impact. But with advancements in AI and sentiment analysis, medical publication professionals can now uncover deeper insights—how research is perceived, discussed, and acted upon.

In this episode, guest host Dr. Carrie Brubaker is joined by Julia Mutygullina and Carlos Areia of Digital Science to explore how sentiment analysis is transforming medical communications. Tune in as they discuss how AI-driven insights go beyond numbers to reveal the quality and emotional tone of engagement, helping publication professionals understand real-world impact.

To join ISMPP, visit our website at https://www.ismpp.org/ 

This Special Edition Topic episode is generously sponsored by Digital Science. 

Altmetric, part of Digital Science, is pleased to now have clinical guidelines as an attention source. Find out more here.

Scientific posters are evolving—are you keeping up? In this episode, host Rob Matheis sits down with Doreen Valentine,  a medical communications professional most recently affiliated with Bristol Myers Squibb, to explore how innovation is reshaping the way research is presented. From interactive design to greater accessibility, they discuss what’s changing, why it matters, and how we can balance progress with scientific integrity.

To join ISMPP, visit our website at https://www.ismpp.org/ 

This episode is generously sponsored by Avalere Health.

Big news! InformED is now In Plain Cite! While our name has changed, our mission remains the same: bringing you expert insights on medical publications and communications. In this new chapter, we’re diving even deeper into the ideas, trends, and strategies shaping the field—always with practical takeaways to keep you ahead of the curve. Stay tuned for new episodes, compelling conversations, and the latest in medical publishing.

Join guest host, Emma Hinkle, and her guests—Steven Millerman, Alessandra Richardson, and Rajni Parthasarathy—as they delve into the nuances of multicultural considerations in medical communications. This episode stems from an interesting roundtable discussion at the Annual Meeting of ISMPP 2024, highlighting the importance of understanding cultural differences in medical publications. From defining multicultural considerations in the medical communications space to practical insights for improving diversity in clinical trials and medical communications, this episode offers actionable strategies and real-world examples.

Emma Hinkle is a Senior Medical Writer at MedThink SciCom, Alessandra Richardson is the Senior Manager of U.S. Medical Communications for Neurology and Immunology at EMD Serono, Steven Millerman is the General Manager of FingerPaint Group, and Rajni Parthasarathy is the VP of SCientific Services and DEI Lead at HCG.

Produced by ISMPP (International Society for Medical Publication Professionals), in partnership with Evergreen Podcasts. The views expressed in this recording are those of the individuals and do not necessarily reflect the opinions of ISMPP or the companies or institutions with which they are currently or past affiliated. This presentation is for informational purposes only and is not intended as legal or regulatory advice. Thank you for listening to InformED! Please subscribe to the show on your favorite podcast app and rate our show highly if you enjoyed it. ISMPP benefits medical publications and medical communications professionals by providing members with knowledge, community, and professionalism. Consider becoming a member! Visit ismpp.org.

Guest hosted by Victoria Hart, this episode features industry experts Kelly Soldavin and Jon Viney discussing the current landscape and future implications of AI in medical publications from a publisher and agency perspective. From enhancing accessibility and readability through plain language summaries to addressing concerns such as data security and accuracy, the conversation delves into the potential benefits and challenges of integrating AI into content development processes. The discussion also highlights the importance of evolving policies and guidelines to navigate the ethical and practical considerations of AI adoption in medical communications. Tune in to gain insights into how AI is shaping the future of medical publishing and communication.

Victoria Hart is a Medical Associate at Open Health, Kelly Soldavin is a Senior Editor for the publisher Taylor & Francis Group, and Jon Viney is Senior Scientific Director at OPEN Health.

Produced by ISMPP (International Society for Medical Publication Professionals), in partnership with Evergreen Podcasts. The views expressed in this recording are those of the individuals and do not necessarily reflect the opinions of ISMPP or the companies or institutions with which they are currently or past affiliated. This presentation is for informational purposes only and is not intended as legal or regulatory advice.

Thank you for listening to InformED! Please subscribe to the show on your favorite podcast app and rate our show highly if you enjoyed it. ISMPP benefits medical publications and medical communications professionals by providing members with knowledge, community, and professionalism. Consider becoming a member! Visit ismpp.org.