In this episode, we discuss the usage and limitations of in-platform reporting for measuring marketing effectiveness. Learn about using platform data for day-to-day decision-making, the potential misinterpretation (or intentional manipulation) of in-platform metrics, the over-reactivity to in-platform metrics, and the limitations of platform reporting in estimating the impact on the business.

For show notes, visit https://blog.thrivedigital.com/platform-reporting-business-results

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Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/

Eric: https://www.linkedin.com/in/erictsloan/

Santana: https://www.linkedin.com/in/santana-blanchette/