The Measurement Minute by Gary Angel

 

Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is frustratingly misguided. The Measurement Minute lays out a simple framework for basic types of reports and what/who they are for. When it comes to in-store analytics, there are huge gaps everywhere – but especially in the role of enterprise intelligence. Because most retailers lack the metric and KPI framework to talk intelligently about in-store behavior.