Problem: E-commerce has surged while brick-and-mortar retail operations have seen a drastic decrease in sales and a slow recovery. What can retailers do to ease the pain?

Solution: Brands will have to develop a strong brand purpose and online presence to reconnect with consumers.

Panelists: Heba AL Fazari, Founder & CEO of COVETI; Izabella Naessa, Head of Commercial Strategy & Digital Transformation Expert at GetBEE; Kristof Lukovich, Head of Digital, Beauty at Chalhoub Group, with moderator Shruthi Nair.