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In the beginning there was an idea
In the first episode of "Is It a Podcast?", Ed Nell emphasises the importance of understanding your podcast's purpose and audience before diving into content creation. He discusses how podcasting can serve various goals, such as visibility, networking, education, or entertainment, and stresses that having a clear purpose will help shape long-term content strategy.
Understanding your target audience in detail, considering demographics and preferences, and establishing a consistent format that can sustain multiple episodes is also important. Ed also outlines the critical components of podcasting, from format and tone to equipment and marketing, while offering "homework" to refine purpose, audience, and structure.
KEY TAKEAWAYS
Before starting a podcast, it’s crucial to define why you're creating it. This purpose will serve as your guiding light for content and help with long-term planning.
Knowing who your listeners are is vital for shaping the content and tone of your podcast. A clear understanding of your audience’s demographics and interests will help create engaging episodes.
Building a strong, repeatable structure for your podcast ensures longevity and prevents running out of content. This includes deciding episode length, tone, and segments, which also help in maintaining audience engagement.
BEST MOMENTS
“Why are you starting a podcast? This is your North Star, your guiding light, the drumbeat to your content.”
"Once you start building an audience, they need to understand what they're getting. Consistency is key."
"Let's think demographics. Who is going to be listening to your podcast? What are their interests, their needs, what keeps them up at night? How can your podcast be their cosy audio nightlight?"
ABOUT THE HOST - ED NELL
Ed is a seasoned interviewer, public speaker, and corporate trainer, dedicated to enhancing communication skills. With over 20 years of experience in BBC and commercial radio, he has worked on flagship shows in major UK markets. Ed has also hosted events for prominent organisations like West Bromwich Albion, Cancer Research UK, and Warwickshire County Cricket Club.
CONNECT WITH ED
The Media Insiders: https://www.themediainsiders.co.uk/
LinkedIn: https://www.linkedin.com/in/ednell/
This show was brought to you by: The Media Insiders
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By The Media InsidersIn the first episode of "Is It a Podcast?", Ed Nell emphasises the importance of understanding your podcast's purpose and audience before diving into content creation. He discusses how podcasting can serve various goals, such as visibility, networking, education, or entertainment, and stresses that having a clear purpose will help shape long-term content strategy.
Understanding your target audience in detail, considering demographics and preferences, and establishing a consistent format that can sustain multiple episodes is also important. Ed also outlines the critical components of podcasting, from format and tone to equipment and marketing, while offering "homework" to refine purpose, audience, and structure.
KEY TAKEAWAYS
Before starting a podcast, it’s crucial to define why you're creating it. This purpose will serve as your guiding light for content and help with long-term planning.
Knowing who your listeners are is vital for shaping the content and tone of your podcast. A clear understanding of your audience’s demographics and interests will help create engaging episodes.
Building a strong, repeatable structure for your podcast ensures longevity and prevents running out of content. This includes deciding episode length, tone, and segments, which also help in maintaining audience engagement.
BEST MOMENTS
“Why are you starting a podcast? This is your North Star, your guiding light, the drumbeat to your content.”
"Once you start building an audience, they need to understand what they're getting. Consistency is key."
"Let's think demographics. Who is going to be listening to your podcast? What are their interests, their needs, what keeps them up at night? How can your podcast be their cosy audio nightlight?"
ABOUT THE HOST - ED NELL
Ed is a seasoned interviewer, public speaker, and corporate trainer, dedicated to enhancing communication skills. With over 20 years of experience in BBC and commercial radio, he has worked on flagship shows in major UK markets. Ed has also hosted events for prominent organisations like West Bromwich Albion, Cancer Research UK, and Warwickshire County Cricket Club.
CONNECT WITH ED
The Media Insiders: https://www.themediainsiders.co.uk/
LinkedIn: https://www.linkedin.com/in/ednell/
This show was brought to you by: The Media Insiders
Hosted on Acast. See acast.com/privacy for more information.