Great discussion with Katie Wagner, Director of Business Development for Johnson Motor Sales in Wisconsin. Talking about how to develop a profit driving BDC at an automotive dealership. Katie drops 3 truth nuggets for absolute success in any dealership's Internet department.

In the Box Podcast Interview with Katie Wagner, Johnson Motor Company | Modern Dealership

When purchasing a vehicle from a car dealership, every car buyer will find themselves "In the Box" at the end of the buying cycle. They will collect funds, arrange to finance and offer you various after sale products and services for your car. Many car buying customers have said their experiences "In the Box" had been filled with pressure and anxiety. 
The Modern Dealership magazine's "In the Box" Podcast is to put automotive industry leaders and influencers, in and out of the dealership, in the same situation with tough questions from Modern Dealership Magazine.

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When purchasing a vehicle from a car dealership, every car buyer will find themselves "In the Box" at the end of the buying cycle. They will collect funds, arrange to finance and offer you various after sale products and services for your car. Many car buying customers have said their experiences "In the Box" had been filled with pressure and anxiety. The Modern Dealership magazine's "In the Box" Podcast is to put automotive industry leaders and influencers, in and out of the dealership, in the same situation with tough questions from Modern Dealership Magazine.

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In the Box Podcast Interview with Katie Wagner, Johnson Motor Company | Modern Dealership

In the Box Podcast Interview with Katie Wagner, Johnson Motor Company | Modern Dealership