Who doesn’t love the feel of a new pair of shoes? While footwear remains one of our most beloved retail purchases, few industries experience more frequent shifts in consumer behaviors, preferences, and demands. To help marketers better understand these shoppers, we present our In the Buyer's Head episode series, where we answer the question: “Why do people shop where they shop?” In this episode, we’ll discuss where shoppers are buying their footwear, the impact of e-commerce, and how footwear brands can improve their digital shopping experiences.