<p>In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy. </p>

In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.

<p>In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.&nbsp;</p>

In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

The Centre for Corporate Public Affairs is a membership-based organisation acknowledged internationally as a thought leader by business leaders, academics and professionals working in the field of corporate public affairs in the Asia-Pacific region. Each episode examines an aspect of best practice in corporate public affairs internationally, providing insight and guidance to public affairs practitioners working in corporations, connecting public affairs practitioners with ideas and practical insights to assist, support and inspire them, and the organisations. This is the podcast show for professionals responsible for corporate reputation, stakeholder engagement, corporate communications, issues management and corporate responsibility.

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In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan