Horses First. Always.

Before the NFR.

Before the spotlight.

Before most people ever knew her name.

Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her career.

From developing elite futurity horses, to transitioning into the WPRA, to finally qualifying for the NFR — this is a story about stewardship, patience, and integrity. Latricia opens up about Vanilla Wafer, the horse who changed everything, why she chose to end his competition career when it was time, and what it means to truly serve a great horse well.

The conversation also looks forward — to genetics, breeding, Carlos stepping into the spotlight, motherhood, and what legacy really means beyond buckles and standings.

🎧 Subscribe for more real conversations from inside the rodeo world.

👍 Like, comment, and share if this story resonated with you.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of In The LOOP Podcast, we sit down with Jill Edwards, the founder of the Something Special Breakaway, to talk about how one mother’s vision helped reshape youth breakaway roping.

What started as a solution for her 10 year old daughter has grown into one of the most impactful all girls breakaway roping events in the country, serving competitors from ages 8 to 16. Now heading into its sixth year, the Something Special Breakaway has paid out nearly $100,000 in money and prizes, while creating a positive, high level platform for young female athletes to compete, grow, and belong.

If you care about the future of breakaway roping, youth athletics, or empowering young women through competition, this episode offers insight, perspective, and a powerful reminder that championships are defined by how you respond, not just by the result.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Five years ago, In The LOOP started with an iPhone, a truck seat, and a simple desire to tell stories that mattered. Today, it’s grown into a platform with over 250 episodes, a loyal community, and a new chapter as part of the Cowboy Channel.

In this solo reflection episode, In The LOOP Podcast host Jordan Jo looks back on the journey — from the early days of breakaway roping’s professional rise to the moments, conversations, and people that shaped the heart of the show. She shares how rodeo opened doors, introduced lifelong friendships, and ultimately laid the foundation for a podcast rooted in storytelling, curiosity, and faith.

Jordan Jo also pulls back the curtain on what’s ahead. As 2026 begins, In The LOOP is entering a more intentional season — one focused on deeper, wiser conversations and the pursuit of bold goals within the Western industry. This year’s episodes will center on women who are building, leading, competing, and evolving — both inside and outside the arena — alongside the men who support, challenge, and champion them.

From navigating identity and leadership to building businesses, making hard decisions, and celebrating wins we don’t talk about enough, this episode sets the tone for what’s next: honest dialogue, courageous questions, and conversations that matter.

If you’ve been here since the beginning — or you’re just joining — this episode is an invitation to step into the next chapter together.

🎧 Tune in, subscribe, and get ready — because 2026 is about being intentional, bold, and officially In The LOOP. 

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of In The LOOP Podcast is one of the most raw and meaningful conversations we’ve shared — a story rooted in faith, resilience, and the power of community within the rodeo and equine industry.

Inspired by 2025 World Champion Breakaway Roper Taylor Munsell, this episode brings awareness to Breakaway From Cancer and the real lives it has impacted. Jordan Jo sits down with cancer survivors Kacey Kobza and Lindsey Pender to share their journeys — not from a place of fear, but from courage, honesty, and hope.

Kacey opens up about her diagnosis with Hodgkin’s lymphoma, the overwhelming support she received from the rodeo community, and how that experience reshaped her perspective on life, competition, and relationships. Now cancer-free, she gives back as a board member of Breakaway From Cancer, helping lift financial and emotional burdens for others in the equine industry facing the same fight.

Lindsey shares her ongoing battle with stage-three triple-negative breast cancer — from noticing early warning signs to navigating chemotherapy, surgery, motherhood, and faith. With vulnerability and strength, she speaks about trusting God in the unknown, accepting help, and staying present through each phase of treatment while continuing to show up for her family.

This episode is not about cancer statistics or outcomes. It’s about taking life one day at a time, refusing comparison, leaning on faith, and allowing community to carry you when you’re tired. It’s a reminder that in rodeo — and in life — no one fights alone.

🎧 Listen on your favorite podcast platform or watch on YouTube via @rodeolive.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Taylor Munsell is the 2025 World Champion Professional Breakaway Roper and a five-time NFBR qualifier known for her grit, humility, and mental toughness. Built through years of highs, lows, and hard lessons, Taylor’s career reflects resilience earned the long way — through consistency, adaptability, and trust in her process.

In this episode, Taylor opens up about the challenges behind her championship season — missed runs, mounting pressure, constant adjustments, and the mental battle of staying confident when things aren’t going her way. She shares how blocking out outside noise, staying present, and choosing to fight instead of fold ultimately led her to ride into the 10th round calm, focused, and ready.

This episode goes beyond a gold buckle. It’s about growth in the valleys, learning through adversity, and showing up when it matters most. Taylor’s story is a powerful reminder that resilience is built long before the final run.

🎧 Listen on your favorite podcast platform or watch on YouTube via @rodeolive.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cali Griffin is a lifelong cowgirl, Circuit Finals Qualifier, and head rodeo coach at Northwestern Oklahoma State University whose passion for breakaway roping and developing young athletes runs as deep as her grit. Known for her energy, competitiveness, and love for the sport, Cali has built her life around rodeo — both in and out of the arena — mentoring college athletes while still chasing her own competitive dreams.

In this episode, Cali opens up about the storms that nearly ended her career. A devastating hip injury in 2023 set off an 18-month battle marked by chronic pain, surgery, setbacks, self-doubt, and the fear of losing the one thing that had always been her outlet. She shares the raw reality of hitting rock bottom — questioning her identity, her ability, and whether she would ever rope competitively again.

Cali walks listeners through the mental and physical grind of recovery, the loneliness of suffering quietly, and the courage it took to ask for help. From undergoing major hip surgery to ultimately pursuing stem cell therapy in Mexico, her journey is one of humility, perseverance, faith, and learning to let go of control. Through it all, friendships, coaching purpose, and a renewed perspective carried her forward.

This episode is honest, emotional, and deeply relatable. It’s about facing disappointment head-on, redefining success, and finding joy again — not just in winning, but in simply getting to do what you love. Cali’s comeback reminds us that valleys don’t mean the end of the story — sometimes they’re where a new one begins

Listen to this powerful episode on your favorite podcast platform or watch on YouTube via @rodeolive.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mo Brings Plenty is a Lakota horseman, actor, and cultural leader whose impact reaches far beyond television and film. Known for his work in Yellowstone, 1883, 1923, and the upcoming Outriding the Devil, Mo has become one of the most important voices in preserving, protecting, and sharing Native American stories with truth and integrity.

In this episode, Mo opens up about the storms he has walked through — childhood hardships, broken dreams, addiction, loss, and the long road back to faith and purpose. Horses became his escape, his identity, and the gift that carried him across the world. Prayer became the anchor that steadied him when life felt overwhelming. And through every storm, staying true to who he is became the foundation of his strength.

Mo shares powerful insights about humility, cultural identity, the matriarchal roots of Lakota leadership, and why diversity is one of God’s greatest designs. He explains his responsibility in Hollywood productions — to honor ancestors, protect sacred traditions, and ensure accurate representation for Native communities.

This episode is emotional, spiritual, grounding, and deeply meaningful. Mo’s wisdom hits the heart. His humility inspires. His resilience reminds us that storms shape us — but they don’t define us.

Listen to Episode 262 on your favorite platform or watch on YouTube via @rodeolive.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Taylor Munsell enters the 2025 National Finals Breakaway Roping as the number-one roper in the world — a milestone built through five seasons of resilience, growth, and relentless pursuit of improvement. A five-time NFBR qualifier, Taylor has transformed early learning curves into the confidence and consistency that now define her presence in the arena.

In this episode, Taylor reflects on her early years when every rodeo felt like a lesson, every run was an adjustment, and experience had to be earned the hard way. She explains how those seasons forged the maturity that allowed her to operate with clarity and purpose this year — roping with confidence, staying aggressive behind the barrier, and giving herself a chance to win every time she backed in the box.

Taylor also opens up about her horsepower, the systems she has built around her program, and how she managed the pressure of entering the last stretch of the season while sitting near the top of the standings. From handling tough draws to trusting her preparation to leaning on her support crew, Taylor brings honesty and sharp competitive insight into what it takes to stay at the highest level of women’s rodeo.

Her story represents the very best of breakaway roping — discipline, evolution, horsemanship, and the determination to turn years of trial and error into the season of her career.

Follow us for more live rodeo and all the action from your favorite events — Bareback Riding, Saddle Bronc Riding, Bull Riding, Tie-Down Roping, Team Roping, Steer Wrestling, Barrel Racing, and Breakaway Roping. Subscribe for the best of pro rodeo in 2025.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Josie Conner has become one of breakaway roping’s most refined and rapidly evolving athletes — a competitor whose discipline, self-awareness, and hunger to improve have transformed her into a consistent NFBR threat. With four NFBR qualifications and a climb from the bubble to the top of the standings, Josie enters Vegas with a level of maturity earned through experience, humility, and intentional growth.

In this episode, Josie breaks down the early years of her career — when she believed pro rodeo might be “a cakewalk,” only to realize how much evolution the sport demands. She reflects on finishing 15th and 14th, the hard lessons learned, and the mindset shift that forced her to get better, change things, and step into a new tier of competition.

Her story embodies the essence of breakaway roping today — evolution, grit, horsemanship, self-awareness, and the relentless pursuit of excellence.

Follow us for more live rodeo and all the action from your favorite events — Bareback Riding, Saddle Bronc Riding, Bull Riding, Tie-Down Roping, Team Roping, Steer Wrestling, Barrel Racing, and Breakaway Roping. Subscribe for the best of pro rodeo in 2025.

----

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shelby Boisjoli-Meged is one of the most respected athletes in professional breakaway roping — a world champion, a six-time NFBR qualifier, and a competitor who blends precision, grit, and world-class horsemanship. Her 2025 journey captures the full reality of rodeo: the slumps, the streaks, the lonely miles, and the moments that remind you why you chase this lifestyle in the first place.

In this episode, Shelby opens up about the toughest stretch of her season — missing calves, flying back and forth between U.S. and Canadian rodeos, and running on no sleep — and how she climbed out of it through discipline and relentless practice. Her breakthrough win at Calgary became the turning point, followed by another major victory at Colorado Springs that secured her sixth NFBR back number.

Shelby shares how she manages her multi-horse lineup — Anna’s experience, Madonna’s grit, and Root Beer’s fire — while balancing both futurity and pro rodeo schedules. She also talks about traveling alone while Haven pursued tie-down points, how her perspective has evolved over six NFBR qualifications, and why entering Vegas without the No. 1 target on her back gives her a different kind of freedom.

Her story is a powerful, honest picture of what makes today’s breakaway athletes truly exceptional — resilience, adaptability, horsemanship, mental toughness, and deep belief in the work behind the win.

Follow us for more live rodeo and all the action from your favorite events — Bareback Riding, Saddle Bronc Riding, Bull Riding, Tie-Down Roping, Team Roping, Steer Wrestling, Barrel Racing, and Breakaway Roping. Subscribe for the best of pro rodeo in 2025.

----

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

----

New Episodes Every Friday @ 9a ET on Rodeo Live YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.