5x NFR bronc rider Rusty Wright and breakaway roper Haley Sage were not lying when they said they would tell it all. This episode is downright real, raw, emotional, and inspiring as we sit down during a summer stop in Fallon, Nevada.

But this one’s not about the arena stats—it’s about the people behind the buckles.

Rusty opens up about the valleys he's walked through—the loss, the drinking, the divorce, the self-doubt—and what it really took to climb out. He shares how the Cowboy Channel documentary Hell and Back came to be, why he almost didn’t do it, and the healing that came from letting the world see behind the curtain.

Haley brings her own fire, too. She talks about rebuilding her life brick by brick, loving Rusty for who he is—not what he’s won—and how their relationship taught her to see the good, even in the challenges. Together, they talk about real friendship, mental health in rodeo, and learning to love yourself—before the gold buckle.

This episode is a masterclass in mindset, love, and letting go of performance-based worth. It’s not just for rodeo fans—it’s for anyone trying to get back in the saddle when life knocks you flat.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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Cheyanne McCartney is no stranger to pressure—but when it comes to the Old West Rope Horse Futurity, she’s not just showing up to compete, she’s showing up to shape the future.

From NFR breakaway roper to standout futurity competitor, Cheyanne has lived both sides of the rope. In this episode, she gives us the real-deal look at how the Old West is setting a new standard—from massive payouts and open eligibility to a horse sale with a million-dollar twist that has the whole industry buzzing.

What stands out most? Cheyanne’s belief in the process. The commitment she and her husband Cody have poured into training young horses, building confidence, and doing it the right way—not just for a win, but for longevity. This isn’t about burning out a 4-year-old. It’s about building great ones that last.

Whether you’re a pro looking for your next winner, a parent figuring out where to invest, or a breeder dreaming of the big leagues—this one’s a masterclass. Cheyanne breaks down what makes the Old West different, how to get started, and why she believes this futurity is just getting started.

You’ll walk away with a better understanding of the rope horse world—and even more respect for the people working hard behind the scenes to elevate it.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

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Emmry Edwards, the 15-year-old phenom who went head-to-head with rodeo’s elite in the breakaway roping at the 2025 Women’s Rodeo World Championship—and left with $6,000, a whole lot of grit, and a story to tell.

From a last-chance qualifier to the biggest stage in the sport, Emmry’s journey to AT&T Stadium wasn’t exactly mapped out—but it was earned. With a bold 2.0-second run in the short round, she proved she wasn’t there just to show up—she was there to win. While the barrier kept her from the $60K, her presence in that box was anything but small.

Emmry talks about her roots in rodeo, including her mom’s legacy and the Something Special Breakaway Roping series that helped shape her love for the sport. She walks us through her road to AT&T, her mindset backing into the box behind two 1.8-second runs, and how she stayed calm, collected, and focused on her job.

We also talk about her recent momentum-building win at the Junior Patriot, splitting a $50,000 bonus after a 1.9-second run—and how she’s preparing to climb divisions and dominate in the challenger class in 2026.

This episode is for the young guns, the dreamers with their rope in hand and eyes on the prize, and every girl who’s ever wondered if she’s too young or too new to make her mark.

Because Emmry’s story is proof that all it takes is one run, one moment, and a whole lot of heart to change everything.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

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Tammy Lewis and Ashtyn Pratz, the duo who stunned the arena and left AT&T Stadium with $64,000 as the 2025 WRWC Team Roping Champions.

At just 16 years old, Ashton roped like she was born for the big stage—calm, confident, and completely unfazed by the pressure. This wasn't her first WRWC buckle, but it was her first time on the heading side. After switching ends and navigating a tough season, she found her stride with Tammy—and together, they put down a run that brought the crowd to its feet.

Tammy Lewis is no stranger to the winner’s circle. A veteran in the women’s rodeo world, she’s been roping since before opportunities like this even existed. From winning breakaway and heeling titles in the early 2000s to jackpotting across the country, Tammy’s story is built on grit, consistency, and a love for the game. This time, it all came together in a one-header for $60K—and she made it count.

We talked about the pressure in the box, the tough steers in the short round, and the roar of the crowd that shook AT&T Stadium. And yes, we covered the fun stuff too—like Ashton’s dream of becoming a tuna fishing captain and Tammy’s world-class skill of changing a flat tire in under five minutes. (Seriously.)

This conversation is for every woman who’s juggled dreams with real life, who’s had to reinvent herself mid-season, or who’s just waiting for her moment in the spotlight. Because whether you're 16 or 60, pro or challenger, there's a place for you in the winner’s circle.

Pull up a seat, listen in, and get inspired by Tammy and Ashton—because they didn’t just win a check, they proved that opportunity meets preparation in the most unforgettable ways.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

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Taycie Matthews, the barrel racer who showed up to the 2025 Women’s Rodeo World Championship with grit, instinct, and a whole lot of horsepower—and walked away with $70,000 and a gold buckle.

We’re talking about a jaw-dropping 12.6-second run at AT&T Stadium from a cowgirl who didn’t nominate a ton, didn’t overthink it, and still left no doubt she came to win. Her standout mare Pop Rocks didn’t just clock a winning time—she owned that arena, walking out like she knew the crown was already hers.

Taycie opens up about the road that brought her there—from balancing long days working full-time on her family’s sweet potato farm to squeezing in jackpot runs when she can. We talked about life outside the spotlight, what financial independence looks like for a young champ (hint: she’s already saving for retirement), and how she stays grounded and gritty while chasing down big dreams.

This conversation is for every rider figuring it out as they go, for every girl wondering if she’s doing enough, and for anyone who needs a reminder that heart and hustle beat a perfect plan every time.

So pull up a seat and get inspired—because Taycie’s story is proof that doing it your way can still lead to the winner’s circle.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

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Charmaine Holdren, the limited barrel racer who made one of the most electric runs of the 2025 Women’s Rodeo World Championship. We’re talking about the first 12-second run on the board at AT&T Stadium, from a gal with less than $3,000 won in the Limited Barrel Racing at the WRWC in 2025 on her horse Trick before the finals.

Charmaine opens up about the journey that brought her and Trick—whose name literally means His Way is Perkfect—to that arena. From elbow injuries that nearly ended her career to losing every saddle she owned, and rediscovering her purpose through faith, grit, and obedience, Charmaine’s story is living proof that God doesn’t waste the hard parts.

We talked about what it meant to take red paint and mark Trick’s hip with Psalm 18:30, how it felt when the crowd roared as her name hit the leaderboard, and why letting God into your decisions—your training, your horse program, your entire life—changes everything. This conversation is for every rider who’s doubted themselves, every woman dreaming from the back pens, and anyone who believes their story isn’t big enough.

Spoiler alert: it absolutely is.

So pull up a seat, and get ready to be encouraged—because Charmaine’s testimony is one that’s lighting the way for so many of us. Listen in, be reminded that you’re never too far gone, and keep showing up.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

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Rhen Richard knows all of the things about the Old West Rope Horse Futurity—and let me tell you, it’s more than a jackpot. Rhen and his team are pouring everything they’ve got into building a platform where horsemen, trainers, pros, amateurs, and young guns all have a seat at the table. We’re talkin’ million-dollar bonuses,a one of a kind elite horse sale, guaranteed payouts, 100% payback, and a sale format that’s rewriting the game for breeders and competitors alike.

What do I love most? Rhen’s heart is behind it all. He’s not just roping steers—he’s building a system that uplifts everyone in the industry. From elite pros like Clay Smith to everyday ropers who just love starting colts, this is where the doors are wide open. The industry is shifting, and these guys are making sure it grows in the right direction—with purpose and integrity.

If you’ve ever wanted to understand how the rope horse world is evolving—or how you can be part of it—this one’s for you. It’s not just exciting, it’s inspiring. You’re gonna walk away believing in bigger dreams, better horses, and the people who are bold enough to build it.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

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Y’all, I’m still catching my breath from one of the most electric weeks in women’s rodeo history. In this episode of In The LOOP, I sat down with Sammy Jo Smith and Lindsay Rosser-Sumpter to break down everything that went down at the 2025 Women’s Rodeo World Championships—and let me tell you, it was one for the books.

AT&T Stadium was absolutely booming. From start to finish, it felt like the entire sport of women’s rodeo leveled up. We saw Limited, Challenger, and Pro athletes compete side-by-side on the biggest stage, and it was clear—we’re not just “in the loop”… we’re leading it.

Charmaine Holdren gave me goosebumps in the barrel race, nearly winning it all as a Limited athlete. Ashton Pratts and Tammy Lewis teaming up and taking the win was such a powerful moment—one that reminded me just how much legacy and future can exist in the same arena.

We also got real about what it takes behind the scenes to bring an event like this to life. From months of Zoom calls and logistics to working with amazing partners like PBR, WCRA, and Cowboy Channel, this was the biggest and best WRWC yet.

And we’re already charging into 2026. More events. More opportunities. Double points. Bigger payouts. Our partnership with NBHA is creating new doors for barrel racers. Chris Neal Productions is bringing in more chances for breakaway ropers, and the Kimes Ranch Million Dollar Breakaway is changing the game completely.

If you’re a cowgirl dreaming of a bigger platform, or you’re someone who believes in the power of this sport—we’ve got a place for you. The momentum is real, and it’s only growing.

Tune in, subscribe, and come along. This is just the beginning.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

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Hi, Welcome back to In The LOOP Podcast! This week, we’re in the heart of Women’s Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we’re taking a moment to celebrate a legend who has shaped the industry from the inside out.

I’m honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2025 Pam Minick Lifetime Achievement Award recipient. This award is more than a title; it’s a celebration of a lifetime of pushing the envelope for women in western sports—following in the footsteps of Pam Minick herself and joining the ranks of icons like Reba McEntire.

Billie shares the story behind the surprise announcement, her long-standing friendship with Pam, and the memories they share—like taking home the Team Roping title together at the 2007 Windy Ryon. But more than that, Billie reflects on her role in the creation of the Women’s Rodeo World Championship, the importance of offering levels for all women—from limited to challenger to pro—and how this platform is changing the game by providing life-changing opportunities for every stage of a cowgirl’s journey.

We also dig into what keeps her showing up for this industry year after year, how she’s navigated leadership in a male-dominated space, and her advice to women trying to juggle family, career, and rodeo dreams. Spoiler alert—there’s no perfect balance, but the kitchen table is a great place to start.

Billie reminds us that success doesn’t come without the hard lessons—and sometimes the biggest wins come when you keep showing up, even when it’s tough.

Congratulations again, Billie—you make all of us proud. Tune in now to hear her incredible story and join us in celebrating one of the greats.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

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In Episode 230 of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion, Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the way.

We talk about what it truly took for her to make her first NFR — and why the timing couldn’t have been better. Andrea opens up about her journey through horse injuries, mental fatigue, and rebuilding her confidence mid-season. She shares the impact of mentors like Brittany Pozzi-Tonozzi and Sue Smith, and how their guidance helped her grow both as a horsewoman and as a competitor.

This episode digs into the gritty realities of rodeo life — from engine failures and barrier mistakes to the pressure of placing when every dollar counts. We reflect on her placing in 9 out of 10 NFR rounds, winning the average, and doing it all with grace, grit, and deep faith.

Andrea reminds us that success isn’t about a single run — it’s about the thousands of miles, hard days, and quiet victories that lead you there. Her story is powerful, relatable, and full of the kind of wisdom we all need to hear.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

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