Hi, Welcome back to In The LOOP Podcast! This week, we’re in the heart of Women’s Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we’re taking a moment to celebrate a legend who has shaped the industry from the inside out.

I’m honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2025 Pam Minick Lifetime Achievement Award recipient. This award is more than a title; it’s a celebration of a lifetime of pushing the envelope for women in western sports—following in the footsteps of Pam Minick herself and joining the ranks of icons like Reba McEntire.

Billie shares the story behind the surprise announcement, her long-standing friendship with Pam, and the memories they share—like taking home the Team Roping title together at the 2007 Windy Ryon. But more than that, Billie reflects on her role in the creation of the Women’s Rodeo World Championship, the importance of offering levels for all women—from limited to challenger to pro—and how this platform is changing the game by providing life-changing opportunities for every stage of a cowgirl’s journey.

We also dig into what keeps her showing up for this industry year after year, how she’s navigated leadership in a male-dominated space, and her advice to women trying to juggle family, career, and rodeo dreams. Spoiler alert—there’s no perfect balance, but the kitchen table is a great place to start.

Billie reminds us that success doesn’t come without the hard lessons—and sometimes the biggest wins come when you keep showing up, even when it’s tough.

Congratulations again, Billie—you make all of us proud. Tune in now to hear her incredible story and join us in celebrating one of the greats.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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In Episode 230 of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion, Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the way.

We talk about what it truly took for her to make her first NFR — and why the timing couldn’t have been better. Andrea opens up about her journey through horse injuries, mental fatigue, and rebuilding her confidence mid-season. She shares the impact of mentors like Brittany Pozzi-Tonozzi and Sue Smith, and how their guidance helped her grow both as a horsewoman and as a competitor.

This episode digs into the gritty realities of rodeo life — from engine failures and barrier mistakes to the pressure of placing when every dollar counts. We reflect on her placing in 9 out of 10 NFR rounds, winning the average, and doing it all with grace, grit, and deep faith.

Andrea reminds us that success isn’t about a single run — it’s about the thousands of miles, hard days, and quiet victories that lead you there. Her story is powerful, relatable, and full of the kind of wisdom we all need to hear.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

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In this episode of In The LOOP with Jordan Jo, we sit down with Criquett Chapman — a vice president by day and a fierce competitor by weekend. Criquett shares her incredible journey from a small-town team roper with no rodeo legacy to breaking barriers in the WRWC as a limited breakaway roper. We talk about balancing career and competition, growing up in sports, family roping adventures, and stepping outside your comfort zone. This one’s for every woman who juggles it all — and still shows up to win.

She’s a mom, a wife, a full-time VP at a college… and still finds time to throw her name in the hat at the Women’s Rodeo World Championships. Criquett isn’t just stepping into the arena—she’s stepping way outside her comfort zone to compete in three divisions this year: Pro Heading, Challenger Heeling, and for the first time ever, Limited Breakaway.

We dove into everything—how growing up in a non-rodeo family shaped her grit, the accident that changed her family’s season, and what it’s like to compete in the same division as her teenage daughter. Criquett opened up about balancing a demanding career while chasing big goals in the roping pen, and the courage it takes to go head-to-head with athletes half her age.

One of my favorite parts of our chat? Hearing her talk about stepping into breakaway after a lifetime of team roping, and why she’s doing it to support the growth of women’s rodeo—especially for the next generation. Criquett reminded me that you’re never too late, too busy, or too old to chase what lights your fire.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

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Y’all, this week’s episode is super special to me—I'm bringing back the very first guest I ever had on the show: my good friend, rodeo legend, and multi-time World Champion Martha Angelone.

I’ll never forget when we recorded our first episode—literally in the front seat of a Dodge truck at circuit finals with a cell phone and Raymond in the backseat. Fast forward, and now Martha’s back with a ton of wins, big money earned, and even bigger insight on how she’s crushing the Women’s Rodeo World Championships game.

We talked all things WRWC, and Martha didn’t hold anything back. She broke down exactly how she’s earned over $325K in WCRA and more than $228K in WRWC—from her weekly nomination strategy to how she sets herself up for success in breakaway, heading, and heeling.

One of my favorite moments from the episode was hearing her talk about winning $90K in one week, buying her horse Jesse James, and how that single moment changed her career. Martha is proof that hard work, strategy, and a little faith go a long way.

One thing Martha said that hit me hard:

“If I didn’t keep going, I wouldn’t be here today… not on this podcast, not anywhere.”

If you haven’t started nominating yet, let this episode light that fire. And hey, use my code HOLLABAUGH10 to save some money on those entries. I’ll see y’all in May at the WRWC Finals!

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

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Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hey everyone, I’m so excited to kick off our spring series with none other than Dusty Tuckness—one of the toughest and most respected bullfighters in rodeo.

Dusty joins me to share his incredible journey, from growing up in Wyoming to becoming a 16-time NFR bullfighter and 10-time Bullfighter of the Year. We dive into the mindset, faith, and perseverance that have kept him at the top of his game. He shares his personal experiences with fear, resilience, and the importance of surrounding yourself with people who push you to be better.

We also talk about the grit, training, and mental toughness it takes to perform at an elite level—day in and day out. Dusty’s insights on overcoming adversity, trusting the process, and preparing for the moment will inspire you, whether you’re in the arena or chasing a dream of your own.

This is an episode you won’t want to miss! 

🎧 Hit play now and stay In The LOOP!

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Hey y’all, welcome back to In The Loop Podcast! I’m your host, Jordan Jo Hollabaugh, and I couldn’t be more excited for this episode because we’re diving into one of the biggest events of the year—the Women’s Rodeo World Championships (WRWC)!

With the WRWC right around the corner, I sat down with Linsay Rosser-Sumpter and Sami Jo Smith, two of the incredible women behind this game-changing event. We talked about everything from the $1.2 million payout to the new additions this year, and what makes this competition such a special moment for women in rodeo.

Here’s what you’ll hear in this episode:

✅ How the WRWC has grown over the past six years and what’s in store this year
✅ The road to AT&T Stadium—how cowgirls qualify and what’s new in the format
✅ The Smarty Rodeo Goat Tying Showcase and why this event is a game-changer
✅ Why the WRWC Gala is one of my favorite nights of the year
✅ Our vision for the future of women’s rodeo and why we’re not stopping here

This isn’t just another rodeo—it’s a movement. I’ve had the honor of competing at WRWC, and I can tell you firsthand how life-changing this event is for women in our sport. So whether you’re a competitor, a fan, or just love a good underdog story, this episode is for you!

🎧 Hit play now and stay In The Loop!

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Today, we’re bringing you a special replay of one of our most impactful episodes, featuring the incredible Dr. Caroline Leaf.

Dr. Leaf is a cognitive neuroscientist and bestselling author, known for her groundbreaking research in psychoneurobiology and metacognitive neuropsychology. In this conversation, we explore the power of rewiring thought patterns, embracing challenges, and building mental resilience—essential skills for peak performance in rodeo, business, and life.

As part of our Mindset Series, this episode highlights practical steps from Dr. Leaf’s NeuroCycle program, a game-changing approach I’ve personally used to strengthen my mental focus and confidence. If you’ve ever faced self-doubt or performance anxiety, this replay will give you valuable tools to shift your mindset and take control of your mental well-being.

Neurocycle App: https://www.neurocycle.app/
About Dr. Leaf: https://drleaf.com/pages/about-dr-leaf
Books: https://drleaf.com/collections/books

Now, let’s dive back into this powerful conversation!

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

Welcome back to In The Loop! In this episode, we sit down with entrepreneur, speaker, and resilience coach Lyndsey V. to discuss the power of pushing through challenges, finding clarity in chaos, and creating sustainable success.

Throughout the episode, we explore how resilience applies to rodeo, business, and everyday life, touching on topics like overcoming mental clutter, embracing authenticity, and rewriting personal narratives to foster growth.

Lyndsey shares her journey of battling burnout and the transformative power of her shred writing technique—a method she developed to clear mental clutter, gain self-awareness, and reclaim control over her life. She emphasizes the importance of pausing, reflecting, and actively choosing a path forward rather than simply grinding through life without intention.

Special Announcement:
Join us for our Blueprint to Creating Resilience in Rodeo workshop, starting on March 24th. Limited spots available! Sign up now at https://inthelooppodcast.co/rodeo-resilience-workshop to reserve your place.

Connect with Lyndsey V.:
Website: www.lyndseyv.com

This episode is a must-listen for anyone feeling overwhelmed, stuck, or unsure of their next steps. Tune in to hear our personal experiences, expert insights, and actionable steps to help you break through barriers and build a resilient, fulfilling life.

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

In this episode of In The Loop, we sit down with Mandi Holland, a veterinarian, business owner, rodeo committee member, and passionate advocate for breakaway roping. As a nominee for WPRA Western Region Roping Director, Mandi shares why she’s stepping up to help guide breakaway roping into the future.

From working behind the scenes with committees, sponsors, and stock contractors to fighting for equal pay and recognition for breakaway ropers, Mandi has spent years ensuring that breakaway has a seat at the table. Now, she’s ready to take that experience and put it to work on the WPRA board—pushing for better representation, stronger communication, and financial growth for the sport.

Mandi also discusses the realities of being both a competitor and a committee member, giving insight into how rodeos make financial decisions and what it takes to add breakaway as a permanent event. She opens up about the challenges WPRA members face, including the confusing membership and voting process, and how she hopes to make things more transparent and efficient moving forward.

This episode is packed with insight, experience, and a bold vision for the future of breakaway roping. If you care about the future of WPRA and the growth of breakaway, you won’t want to miss this conversation. Tune in now for an eye-opening discussion with Mandi Holland—only on In The Loop. 🎙️🐎

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

In this episode of In The Loop, we sit down with Tibba Smith, WPRA Reserve World Champion Breakaway Roper and nominee for WPRA Western Region Roping Director. With years of experience as a rodeo competitor, coach, and secretary for the largest college rodeo region, Tibba has seen every side of the industry—and now she’s ready to take on a leadership role to shape the future of breakaway roping.

Tibba opens up about the challenges facing breakaway roping, from navigating PRCA rodeo additions and equal money battles to improving communication between WPRA leadership and its members. She shares her vision for growth, her experience working behind the scenes, and why she believes now is the time for breakaway ropers to step up and be heard.

She also dives into the struggles of securing rodeo committee support, the importance of building relationships within the sport, and what it will take to get breakaway to the next level—including a future where breakaway roping is showcased alongside the best in the sport at the National Finals Rodeo.

If you’re a breakaway roper, a WPRA member, or just someone who cares about the future of rodeo, this episode is for you. Tune in for an insightful conversation with Tibba Smith—only on In The Loop. 🎙️🐎

In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo

Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...