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It's the final episode of Season 5, which means Mike is giving you a tour of all of the best bits from this season. 

This is the 50th episode from this season, and we've interviewed some impressive and distinguished members of the jewelry industry this year. We hope you'll enjoy a look back on some of our favorite moments from Season 5! We will be back January 7th with the first episode of Season 6! 

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Mike sat down to chat with Hope Bellair, Punchmark's Digital Marketing Manager, exploring the booming resurgence of event-based marketing and the domination of short-form video content. As TikTok's fate hangs in the balance, we consider the clever strategies jewelers can adopt to pivot their marketing efforts while staying ahead in the digital game.

They also dive into the art of strategic planning for 2025. Hope shares insights on the significance of knowing your unique selling points and understanding customer connections while setting SMART goals to ensure success.

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Unlock the secrets to creating a harmonious marketing strategy with our latest episode, "Marketing Symphony." Each channel has it's own unique language and requires a slightly different approach. Discover how to tailor video content to suit the unique quirks of platforms like Facebook, Instagram, TikTok, and LinkedIn!

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The holiday season brings a rush of online shoppers, making it crucial for retail jewelers to ensure their e-commerce sites are in top shape. With a well-prepared website, you can enhance your customer experience, avoid technical hiccups, and maximize sales.

Here’s a quick checklist to help you get your website holiday-ready, from payment setups to product data and marketing strategy.

Adapted from the recent Punchmark blog article: https://www.punchmark.com/blog-post/administrative-checklist-8-tips-to-fortify-your-e-commerce-for-the-holidays

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Omi was founded nearly 35 years ago by Omi Nagpal and his wife, Preeti, whose family were ruby miners dating back to 19th century Burma. Later, their son, Niveet, founded Omi Privé, their finished jewelry business that specializes in one of a kind finished colored stone jewelry.

From design processes to nurturing retailer relationships, Niveet sheds light on the strategic side of the jewelry vendor business. He shares insights on building meaningful partnerships with retailers who value understated luxury, as well as a deep dive on the business of colored stones. 

Learn more about Omi Prive: https://omiprive.com/

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Prepare to transform your online presence into a powerhouse of holiday cheer. We discuss how to maintain an omni-channel experience that seamlessly connects your digital and physical storefronts especially around the time of year where it matters most! 
Don't let outdated information be the Grinch that steals your holiday sales—tune in as we share the essential steps to ensure your business shines brightly in the bustling retail landscape.

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Email marketing has the power to elevate your traffic to new heights. Mike sits down with Hope Bellair, Punchmark's Digital Marketing Manager, and Sarah Weeks, Art Director at Punchmark, to discuss best practices and strategy for your next Email Marketing campaign. 

Where is the sweet spot for sending "too many" and "radio silence"? What should you market about during the down months? Which email platform is most effective?

Learn more about Punchmark's Email Marketing Campaign here: https://www.punchmark.com/email-marketing

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Are you open every day between Black Friday and Christmas Eve? Do you close between Boxing Day and New Years? Do you have VIP events or "Guys Nights" to drive traffic? Do you stock up your best sellers with multiples or get a broad variety of products? 

The busiest time of the year is starting, and Michael sat down with Ray Lantz from The Diamond Center in Claremont, CA to hear about what he is doing to get prepared, as well as what his strategy is for the end of the year. 

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Michael is joined by Jason Adams, Director of Education at Punchmark, to discuss how to get your website ready for the busiest time of the year, and encourages all Punchmark clients to get their website tickets and requests in early. There are a few key parts of your website that should be checked prior to the holidays, and Jason shares his expertise so that you feel like you are putting your best foot forward.

Jason also discusses the new Punchmark Tune-Up package that is designed for precisely this, getting your website ready, even if you might not have the time to do it yourself. Listen for more details or reach out to [email protected].

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AI has been the buzzword of the last few years, but its accessibility for everyday people can feel limited as some use cases require extra downloads and plugins. Michael wanted to showcase some of the most readily available and accessible use cases for ChatGPT in your every day life. 

Learn how querying this powerful tool can help with everything from cooking to your mortgage decisions.

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]