Linda Batwin and Robin Silvestri have been “making” their business for many years. They’ve designed productions for everything from the National Center for Civil and Human Rights to the Walt Disney Family Museum, the Radio City Christmas Spectacular, and the Smithsonian’s National Museum of the American Indian.

In this episode, Linda and Robin share their perspective on what it takes to grow a company that creates multimedia stories in the form of environments, interactive media, theater productions and events. They open up about how emerging technology has changed the design process over the years, and a question that's asked over and over: what it takes to make it in New York.