“I wanted to build a space where nobody would feel unseen.” Esther Tadjiev

My guest today is Esther Tadjiev, founder and owner of The Parlour in Florence, a beautifully designed space that goes far beyond nails or aesthetics. What Esther has created is a study in hospitality, community, and the emotional architecture of luxury.

Before moving to Florence, Esther worked at the highest levels of the luxury sector, including roles at Sotheby’s and Chanel. In this conversation, she reflects on what brought her from New York to Florence, how a personal frustration sparked a business idea, and what it took to build something truly original here.

We talk about entrepreneurship in Italy, the evolution of Florence after the pandemic, the importance of detail, and why the deepest luxury may simply be feeling welcomed, recognized, and cared for.

Biography

Esther Tadjiev is the founder of The Parlour, a design-led beauty studio on the Arno that has redefined nail care in Florence as both a ritual and a place of connection. Originally from New York, she built her career in the luxury sector, including a senior leadership role at Sotheby’s auction house, before arriving in Florence in 2018 for what was meant to be a short stay. She never quite left.

Drawing on her background in luxury, fashion, and design, Esther created The Parlour as a space that balances high standards with a sense of ease — where clients feel cared for, seen, and part of something. Known for its monobrand philosophy and its quietly social atmosphere, The Parlour has become a destination for locals, expats, and those passing through the city.

Today, Esther continues to lead the studio hands-on while exploring new ways to expand the brand, always with a focus on experience, integrity, and building meaningful connections.

The Parlour Firenze 

+39 0550880101 

Borgo San Jacopo 30R

Firenze 50125

Links 

www.theparlour.it

https://www.instagram.com/theparlourfirenze/

linkedin.com/in/esther-t-67781431