Nicholas Naclero is Founder of Mmmly, the new classic cookie brand offering indulgent snacks that are actually good for you. On this episode of ITS, Nick and Ali talk about his learnings from the first 3 years of business, how our choices are now about efficiency, why the consumer has returned to the center, and his Wefunder campaign.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Haas is the CEO of the Helmsman Group, a company that has helped companies like Magic Spoon, Urban Remedy, Kellogg’s, and Haven's Kitchen build sustainable, scalable, and profitable CPG products. On this episode of ITS, Ali and Mark talk about innovation: what makes it great, why to build it from the ground up, and how to work best with an outside partner.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anna Whiteman is a Principal at Coefficient Capital, a multi-stage investment fund focused on consumer and technology investments. On this episode of ITS, Anna and Ali talk about what they saw at Expo West, beyond the brands and booths. They discuss the state of CPG today, how VC's are thinking about emerging brands, and why a return to pragmatism is a good thing for companies building in 2024.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is a little different. Adam Brown is the Founder and President of Sircle Media, a social media agency that specializes in helping CPG and Beverage brands win online and in-store. On this episode of ITS, Adam interviews Ali all about Haven's Kitchen's new product line: AIOLI! They go through innovation, sales, marketing - and the WHY and HOW of the new line. Ali shares an Amazon discount code toward the end, so listen up!

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laurel Orley is the Co-Founder and CEO of Daily Crunch, the company that makes sprouted nut snacks with flavors like Nashville Hot, Dill Pickle and Cherry Berry. On this episode of ITS, Laurel tells Ali how she launched the company with a framework she learned during her career as a marketer at brands including #Dove #LiptonTea, #Suave and #Hellman’s.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maddie Kennedy is Senior Brand Manager at Haven’s Kitchen, and on this episode of ITS, she and Ali talk EXPO WEST. Maddie shares how she's planning on getting the most out of the biggest trade show in the industry: from brand collaborations, to evergreen collateral, to team happiness tips.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ray Goulbourne is a foodservice expert with experience at high growth CPG brands including Banza, Simulate, Mason Dixie, and Sir Kensington's. On this episode of ITS, Ray breaks the channel down for Ali: From defining objectives and choosing a segment, to execution and scale. There's even a cheat code in the last few minutes, where brands looking into foodservice can start their research.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Seligmann is the COO at Thingtesting, a review and discovery platform built to help people discover and share their candid reviews of brands. On this episode of ITS, Melissa and Ali talk about what's hot, what's not, and how Thingtesting's new growth tools are helping brands showcase foot traffic, analyze basket data, and expose their products to a new, engaged consumer.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eleanor Hayden is the founder of Hayden Consultancy - a shopper marketing consulting firm that works with brands like Olipop, Magic Spoon, Dream Pops, Catalina Crunch, Purely Elizabeth, Haven's Kitchen, and more. On this episode (Eleanor's 2nd!) of ITS, Eleanor walks Ali through all the ways brands can spend on digital marketing with retailers (and Instacart)...Sharpen your pencils!

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lia Haberman is a marketing consultant for brands including AT&T, Robert Half, Riot Games, Viral Nation, and more. She is also an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension, and writes a weekly Creator Economy newsletter called ICYMI (In Case You Missed It) to help over 15K industry pros stay up to date on platform news, social trends, and brand campaigns. On this episode of ITS, it's all about the algorithms and how brands can optimize their social media in today's zeitgeist.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.