What happens when hustle, relationships, entrepreneurship, and purpose come full circle?
On this episode of In the Studio with J Haleem, J sits down with Troy Roques, Executive Director of Vegas for Athletes, for a conversation about entrepreneurship, relationships, community impact, and protecting the next generation of athletes.
Troy’s journey proves that success rarely follows a straight line.
From the Marine Corps, to working a grocery-store job, to finding opportunities in Las Vegas hospitality and entertainment, Troy learned early how important it is to show up, build relationships, provide great service, and recognize opportunities other people overlook.
Those lessons eventually helped him build businesses, develop relationships throughout Las Vegas, work around professional athletes and influential people, and ultimately use his experience and network to serve his community.
Today, that purpose is reflected through Vegas for Athletes.
From Entrepreneurship to Impact
J Haleem and Troy talk candidly about what it takes to build something from the ground up.
Troy shares lessons from working around successful people, creating opportunities in the nightlife industry, and understanding that sometimes the biggest opportunities come from simply being dependable and solving a problem.
The conversation also explores an important reality of nonprofit leadership: having a mission doesn't eliminate the need for a sustainable business model.
For Troy, the skills and relationships developed throughout his entrepreneurial journey are now helping him build an organization designed to make an impact on young athletes and their families.
In This Episode
J Haleem and Troy discuss:
- Troy’s journey from the Marine Corps to entrepreneurship
- How ordinary jobs can create extraordinary opportunities
- Building relationships throughout Las Vegas
- Why relationships are one of the most valuable currencies in business
- Lessons learned from working around professional athletes and influential people
- Turning opportunities into businesses
- Customer service, dependability, and the importance of showing up
- Recognizing business opportunities other people overlook
- Why nonprofit organizations still need sustainable business models
- The creation and mission of Vegas for Athletes
- The Vegas for Athletes Summer Games
- The realities of youth sports and AAU culture
- The financial investment families make in athletic development
- Sudden cardiac arrest awareness among young athletes
- Free ECG heart screenings
- The role of parents, coaches, sports organizations, and businesses
- Using professional athletes and sports organizations to expand awareness
- Building meaningful community partnerships
- Sponsorship and corporate involvement
- Giving back after achieving business success